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Brandon Luk's avatar

iG has come and gone for photographers. In fact it left a long time ago. And in truth, was it ever really meant for photographers? I think we tried to cling to something that wasn’t really ever ours and as the TOS changed we ignored it until we couldn’t ignore it any longer.

We tend to think of it as a community. And for some who maintain that very small group of friends and family, it could be. Otherwise, it really just helps stroke our egos when we get all of those “likes”. Harsh words but if you want to break free of it then you have to come to that realization first.

Build your own community. Your newsletter is that first step. These are the people who will choose to read and choose to interact. They will take the time to read through and comment. If you were to ask the thousands of people on your IG, “who is Andy Adams?” Most probably wouldn’t know. If you ask on your newsletter, everyone would tell you because they followed with intent.

Another good article Andy!

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Tom Ridout's avatar

Andy, Instagram is really about making money for the owners through advertising revenue. Once you grasp that it will make more sense. A photo of naked older men embracing might be great/interesting art but is it something they can hang an ad off of? Maybe not. Instagram's ideal posted photograph is one that appeals to the most people (the core advertising audience). Think about puffy clouds, animal photos, white picket fences, green forests, country scenes, waterfalls, heterosexual couples, fast cars, food, sunsets, cruise ships.....ok ok you get the idea.

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